When most people dream about their next adventure, the usual suspects pop up: Paris, Tokyo, New York, Rome. And sure, these iconic cities have earned their place on many bucket lists. But if you're like me, there’s something incredibly exciting about discovering places that haven’t been filtered a million times on Instagram or flooded with tourist buses.
There’s a kind of magic in wandering streets where locals still outnumber visitors, where coffee shops feel like community hubs instead of tourist traps, and where culture doesn’t come with a queue.
So, in this article, I’m sharing 15 underrated cities from around the world that genuinely surprised me with their beauty, charm, and spirit—and that I think deserve a front-row seat on your travel list. Think of this as your secret guide to destinations that are rich in experiences, not just photo ops.
1. Tbilisi, Georgia
Tbilisi feels like it belongs in a fairytale. With its dainty cobblestone streets, colorful balconies, and mix of European and Middle Eastern architecture, it’s a dream for anyone who loves history and design. What struck me most was the warmth of the people! Order a plate of khinkali (Georgian dumplings), and you’ve already made friends with the locals.
Georgia is one of the oldest wine-producing countries in the world—over 8,000 years of winemaking tradition!
2. Lecce, Italy
Everyone’s heard of Rome or Venice, but Lecce? It’s the Florence of the South—with half the crowds. Known for its unique "Lecce Baroque" architecture, cobblestone streets, and vibrant food scene, Lecce is a gem of the Puglia region.
You get Italian charm without the sky-high prices or the over-tourism headaches. Plus, it’s just a short drive from stunning beaches along the Adriatic.
3. Valparaíso, Chile
This coastal city is like stepping into a giant, open-air art museum. Its hills are splashed with murals, its funiculars are a vintage thrill, and the bohemian spirit here is infectious.
If you're a creative soul, Valparaíso will feed you. You’ll find poetry (literally—Pablo Neruda had a home here), street art, music, and spontaneous dancing in the alleys.
Valparaíso was declared a UNESCO World Heritage site for its historical importance and urban character.
4. Ghent, Belgium
Bruges gets all the love, but Ghent is the cooler cousin. It's a university town, which gives it this laid-back but lively energy. You'll find stunning medieval architecture and modern design stores nestled side by side. And the food scene? Hugely underrated.
Don't miss a boat ride through the canals or a stroll through the Patershol district.
Fresh Tip
Skip the hotel and stay in a locally-owned guesthouse in the historic district—it’s more affordable and way more authentic.
5. Puebla, Mexico
Often overshadowed by Mexico City and Oaxaca, Puebla is actually a colonial masterpiece in its own right. Its historic center is jaw-droppingly beautiful, with tile-covered buildings and churches that sparkle in the sun.
Also, this is where mole poblano originated, and trust me—it’s worth the trip for the food alone.
6. Luang Prabang, Laos
This UNESCO World Heritage city nestled in the mountains of northern Laos is pure serenity. Golden temples, saffron-robed monks, and riverfront cafes make it a deeply spiritual and peaceful place to unplug.
And let’s not forget the waterfalls—Kuang Si Falls is straight out of a dream.
7. Kotor, Montenegro
Tucked along the shimmering Adriatic Sea, Kotor is everything you love about the Mediterranean without the tourist overload. The Old Town is labyrinthine in the most enchanting way. Lose yourself in the stone streets and find adorable cafes, boutiques, and stunning views.
Climbing up to Kotor Fortress is a must. The panoramic views over the Bay of Kotor are unforgettable.
8. Kanazawa, Japan
Everyone flocks to Kyoto for temples and traditional culture—but Kanazawa has all that, without the overwhelm. Known for one of Japan’s most beautiful gardens (Kenroku-en), samurai districts, and an excellent contemporary art museum, it’s like Japan’s best-kept secret.
Fresh Tip
Consider getting a regional rail pass instead of the national JR Pass if you’re staying within the Hokuriku region. It’ll save you money and encourage deeper exploration.
9. Reykjavík, Iceland
Sure, Iceland as a country is no secret anymore, but hear me out when I say Reykjavík itself deserves more attention. The city has so much character, from its colorful streets to its thriving art scene.
The Hallgrímskirkja Church and Harpa Concert Hall are architectural standouts. Plus, it’s the jumping-off point for chasing the northern lights or soaking in the Blue Lagoon.
10. Merida, Mexico
While Tulum and Cancun dominate the headlines, Merida quietly thrives as the cultural capital of the Yucatán. It’s safe, colorful, and full of colonial history, local markets, and friendly faces.
Spend your days exploring nearby cenotes or Mayan ruins like Uxmal—and your nights dancing in the town square with locals.
In Merida, you don’t feel like a tourist—you feel like a guest.
11. Bergen, Norway
Yes, Norway can be expensive—but Bergen is worth the splurge. Surrounded by fjords and mountains, this former Hanseatic city is bursting with pastel-colored houses, fresh seafood, and that cozy “hygge” vibe.
And the train ride to Bergen from Oslo? One of the most scenic in the world.
12. Colmar, France
Imagine stepping into a fairytale. That’s Colmar. Located in the Alsace region, this town looks like it was built for a storybook, with its half-timbered houses and flower-decked canals.
You’ll eat well, drink even better (hello, Alsatian wines), and feel like you're walking through a real-life postcard.
13. Nelson, New Zealand
Everyone raves about Queenstown and Auckland, but Nelson—located at the top of the South Island—offers a perfect balance of art, nature, and sunshine.
It’s a gateway to Abel Tasman National Park, but don’t rush through. Nelson’s galleries, craft breweries, and relaxed vibe make it a destination in itself.
Fresh Tip
Pack a picnic and take the coastal walk in Abel Tasman early in the morning—it’s easier to snag solitude and catch magical light over the water.
14. Tirana, Albania
If you’re looking for a European city that feels truly different, Tirana is it. Bursting with color, quirks, and an irresistible energy, Albania’s capital is on the rise but still flies under the radar.
The people are warm, the food is flavorful, and the city’s mix of communist history and hipster cafes is fascinating to explore.
After years of isolation, Albania didn’t open its borders to tourists until the early 1990s. This gives Tirana a raw, unpolished charm that feels refreshingly real.
15. Mostar, Bosnia and Herzegovina
Famous for its iconic Stari Most (Old Bridge), Mostar is so much more than a photo spot. With its East-meets-West culture, cobbled streets, and deep resilience, Mostar offers travelers a chance to witness beauty that has risen from conflict.
And yes, you can watch (or brave) the local tradition of diving from the bridge—if you dare.
How to Make the Most of Underrated Travel Spots
So now that you’ve got a list, how do you actually make the most of these lesser-known places?
Fresh Tip
When visiting lesser-known cities, seek out locally-led walking tours. They’re often more affordable and personal than big-company alternatives, and they support the local economy directly.
Final Thoughts
There’s a whole world out there beyond the headline cities, and I promise—some of your best travel stories are waiting in the places no one’s talking about yet. So next time you're planning a trip, maybe skip the obvious and choose curiosity instead.
Who knows? That city you’ve never heard of might just become your favorite.
